Quincey - currently serving as COO until May 1 when he will replace CEO Muhtar Kent who has been in the position since 2008 - has been praised for turning Coke away from sugary drinks, a move that is expected to increase sales amid the ongoing consumer shift to healthier food options.
Credit Suisse recently upgraded Coke's stock to an outperform rating from neutral and raised its price target to $49 from $44 ahead of Quincey's appointment.
"Quincey has already revealed his desire to build a total beverage portfolio focused around five category clusters," Credit Suisse analysts said in the note. "Now that refranchising is nearly complete, Coke is on the path to defining its new frontier, and we think the company has all the pieces in place to be successful again."
Here's how Credit Suisse envisions Coke under Quincey. The soda giant will announce its first quarter earnings on Tuesday morning.
Coke will be seen as having a healthier, stronger portfolio of brands.
Quincey has already begun taking Coke away from sugary drinks, with plans to implement some 200 initiatives to reduce sugar in its soda. He said he will be focusing on expanding on Coke's organic and more-natural brands including Smartwater and Honest Tea rather than the calorie-induced Fanta and Sprite - a move that Credit Suisse said should "unlock revenue streams."
Coke will be an M&A fiend.
It's been widely reported that, under Quincey, Coke is going to be eyeing some buying opportunities.
"We also see a number of strategic M&A opportunities to bolster the portfolio and expand the global platform for future growth," Credit Suisse said.
Some companies Coke could look to acquire, according to Credit Suisse, include iced tea maker Arizona Beverage, General Mills' (GS) Yoplait yogurt, National Beverage's (FIZZ) LaCroix and energy drink maker Monster Beverage (MNST) , which Coke already holds an 18% stake in.
Coke will be stronger operationally.
With the company's global refranchising plan gaining steam, Coke is set to become a world leader once again, Credit Suisse said.
Coke announced in February that by 2017 - three years earlier than projected - the company will refranchise all of its owned North America bottling territories. And, in April, Coke completed its refranchising efforts in China.
Credit Suisse said this "was the right thing to do" as it "allows Coke to focus on what it does best: building global brands in a franchise model."
Coke will return to posting stronger profits.
The company's global refranchising efforts not only will boost Coke's presence around the world, but it will boost profit margins.
"After the refranchising, the core Coke business will deliver earnings per share growth not seen for at least the last five years," Credit Suisse said, whose analysts anticipate seeing Coke's earnings per share rising 7% by 2019.
In its most recent fourth quarter, Coke's earnings fell year-over-year to 37 cents a share from 38 cents a share.
While, the refranchising is expected to reduce the company's revenue base by 30% through 2018, Credit Suisse said margins will likely be driven 34% higher.
Updated from April 19.
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