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For an "Executive Decision" segment, Cramer again sat down with Andreas Fibig, chairman and CEO of International Flavors & Fragrances (IFF) , a company driven by innovation.
Fibig described his business as both art and science. He brought Cramer a grapefruit gin fizz drink that tasted like grapefruit but contains no grapefruit. Grapefruits, it turns out, are in short supply due to disease, which has led IFF to develop a grapefruit flavoring that is sustainable and natural. Similar flavors are being developed for orange, vanilla and other high-demand commodities.
Fibig said that one of their research facilities is perfecting a vegetarian pastrami that is delicious.
Beyond flavors, IFF is also expanding into cosmetic additives, a category that is already 8% of the company's total sales.
Cramer said the he continues to love the IFF story.
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