Retailer J.C. Penney (JCP) announced Monday that it is looking to capitalize on the "strong housing market" by launching "Home Services," a program designed to provide turn-key services for a variety of in-home repair needs.
J.C. Penney will be partnering with manufacturing and service providers including Samsung (SSNLF) and Trane. The company is planning to test six programs in certain markets in order to "establish relevance and appeal among shoppers."
The services offered will include "heating and cooling systems, bathroom remodeling, quick ship and installed blinds, whole home water solutions and awnings, as well as easy-to-install smart home devices."
Shares of J.C. Penney were lower by 4.64% to $6.07.