For Christ's sake, Monster Beverage (MNST) , you didn't have to dump an ungodly amount of sugar and food coloring in your much-hyped new energy drink to try to take on PepsiCo's (PEP) Mountain Dew juggernaut.
The energy drink maker's new Mutant soft drink--which it dubs a 'super soda'--has started to arrive in convenience stores nationwide after being unveiled earlier in the year at its annual shareholder meeting. Packaged in a visually menacing 20-ounce plastic bottle, there is a green-colored, citrus-flavored option and one coined 'red dawn' that resembles fruit punch. They each pack about 115 milligrams of caffeine (compared to Mountain Dew at roughly 91 milligrams per 20-ounce bottle).
TheStreet stumbled across both flavors at a 7-11 in Long Island, N.Y., and scooped them up with an intention to do a full review (as in drink the entire bottle). But we quickly decided to do a one-sip-only review after looking at the insane sugar count found in Mutant: the green-colored Mutant has a whopping 70 grams of sugar, while the red dawn clocks in at a heart-stopping 72 grams. For a bit of perspective, a 20 ounce bottle of Coca-Cola ( KO) has 65 grams of sugar. A Snicker's bar weighs in at 27 grams of sugar.
Here's the verdict from our one sip of each flavor: these are the sweetest sodas perhaps on the market, and, as a result, border on not being a refreshing treat such as a Mountain Dew or regular can of soda. You are one bottle away from crashing hard a few hours later, without question.
The dizzying amount of sugar in Mutant may be a turn off to many consumers, marking a potentially rare product miss for Monster. Indeed, Monster execs have high hopes that Mutant is a Mountain Dew killer.